As the Specialist Digital Marketing CX Innovation, you will play a key part as a forward-thinking member to help future-proof our digital marketing capabilities through AI-driven experimentation, insight activation, and global marketing enablement. You will work closely with global, regional and category teams to unlock the full potential of the ASICS brand and talent of the Marketing organization. This role closely collaborates with the ASICS Digital team- as the marketing enablement partner helping to shape goals-setting, exploration, content optimization, and AI marketing adoption.

Bachelor’s degree with a focus in Marketing, Business, or related field. Strong understanding of digital marketing principles, KPI’s, marketing analytics and consumer lifecycle strategy and reporting. Deep curiosity and fluency in AI-related trends (search, agents, personalization, content automation). Excellent verbal and written communication skills. Highly collaborative, with the ability to synthesize insights and guide cross-functional action.

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