Digital Marketing Specialist
We are seeking a skilled Digital Marketing Specialist to support B2B growth initiatives through paid media campaigns, email marketing, and website content development. This contractor role will focus on lead generation and campaign execution in a fast-paced, collaborative environment.
Key Responsibilities: • Manage paid media campaigns across multiple social channels. • Execute email marketing campaigns in Marketo, including newsletters, lead generation, and nurture programs • Build and export email templates using Chamaileon • Create and manage campaign landing pages and blog content on Adobe Experience Manager • Assist with development and maintenance of website pages for various audience segments • Generate and deliver campaign performance reports using Adobe Analytics, Domo, and other tools
Qualifications: • 3+ years of paid media campaign experience • 1+ years of experience with Marketo • Bachelor’s Degree
Preferred Skills: • Website management experience • Familiarity with SharePoint and Microsoft Office tools • Experience with Adobe Analytics and Adobe Data Loader • Healthcare industry experience is a plus
3+ years of paid media campaign experience, 1+ years of experience with Marketo, Bachelor’s Degree