Data Analyst – Adobe

Experience: 4–6 years

Key Responsibilities: • Lead Adobe Analytics and Adobe Launch implementations across web and mobile platforms • Collaborate with developers and stakeholders to define tracking requirements and deliver tagging solutions • Develop and maintain dashboards using Adobe Analytics • Support A/B testing, personalization, and optimization strategies using Adobe Target • Monitor campaign performance, user engagement, and site behavior to drive data-driven decisions • Identify tracking issues and troubleshoot tags using audit tools (e.g., ObservePoint, Tag Inspector) • Present insights and strategic recommendations to business teams

• 2+ years of hands-on Adobe Analytics and Adobe Launch experience • Proficient in HTML, CSS, JavaScript • Experience configuring analytics across multiple clients/sites • Strong analytical and problem-solving skills • Ability to translate complex data into actionable insights • Excellent communication and presentation skills